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‍Challenge

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‍BNPL Pay needed to communicate a complex Web3 financial product in a way that felt accessible, credible, and intuitive for both institutional lenders and providers.

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Approach

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I designed a modular visual system and product interface language to balance credibility with innovation. The platform was structured around clear value propositions, stakeholder journeys, and scalable UI components to support future product features and ecosystem expansion.

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Digital Product System

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A component-based design system was created, including cards, data modules, navigation patterns, and responsive grids to support product flows such as onboarding, liquidity dashboards, and protocol documentation.

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Motion and layered visuals were used to communicate abstract financial mechanics such as staking, liquidity pools, and verification.

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Information Architecture

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The platform was structured around three core user journeys:

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- BNPL Providers

- Lenders

- Developers / Documentation

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Primary navigation prioritised protocol overview, liquidity products, and onboarding flows, with secondary layers for education and governance.

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Outcome

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Delivered a scalable brand and product interface system for a decentralised BNPL protocol

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