Brief

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Translating Lucien Clarke’s identity and subculture into a modular fashion e-commerce platform.

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Approach

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The platform was designed to balance editorial storytelling with commerce, using a modular layout system to support product drops, archive content, and brand storytelling.

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Bold typography, high-contrast imagery, and structured layouts were developed to reflect DCV’s identity while maintaining clarity and usability across devices.

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Digital System and Mobile Experience

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A modular grid and layout system was developed to support product drops, editorial content, and future collaborations across responsive breakpoints.

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Outcome

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The project resulted in a fully realised digital brand platform and e-commerce website, combining fashion imagery, interactive content, and commerce architecture into a cohesive digital identity for DCV ’87.

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Designed as a modular system to scale across future drops, editorial content, and brand partnerships.

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