Charlie Bullman
OPen
Charlie Bullman
OPen
Client:
HAPE
Art Direction
Creative

HAPE

Client

HAPE

Year

2024

Scope of Work

Experience exploring the creations of fashion brand Hape's Fan base.

Location

London

HAPE was conceived as a digital environment where community members curate, customise, and contribute to a collective fashion ecosystem. The project focused on building a visual language and spatial world that prioritised participation over hierarchy. My role spanned creative direction, visual language, art direction, and the design of the digital experience across avatar customisation, environments, and interface systems.

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