
Client
HAPE
Year
2024
Scope of Work
Experience exploring the creations of fashion brand Hape's Fan base.
Location
London
HAPE was conceived as a digital environment where community members curate, customise, and contribute to a collective fashion ecosystem. The project focused on building a visual language and spatial world that prioritised participation over hierarchy. My role spanned creative direction, visual language, art direction, and the design of the digital experience across avatar customisation, environments, and interface systems.




