Hi, I’m Charlie — an Art Director & Designer based in London .
Some of the clients:
Interface
Flor
Rag & Bone
Palacio de Hierro
Pluto
Core skills:
Art Direction
Campaign Strategy
Typography & Layout
Image Curation
Figma / InDesign / Photoshop
Cinema 4D
Photoshop
Illustrator
I design digital brand systems, campaign worlds, and visual narratives for brands operating at the intersection of culture, technology, and storytelling. My work focuses on shaping how ideas show up in the world — clearly, coherently, and with impact.
I work across brand platforms, creative-tech concepts, and campaign-led digital experiences, helping teams translate complex ideas into confident, compelling visual systems.
My work spans:
- Brand-led websites and platforms
- Campaign art direction and launch visuals
- Creative-tech and Web3 experiences
- Editorial-led brand storytelling
Whether it’s a speculative concept or a shipped product, the focus is always the same: clarity, tone, and cultural relevance.
How I work:
Visual Narrative
Every project starts with story and structure — defining the emotional thread, pacing, and hierarchy so ideas unfold clearly and land with impact.
Brand Systems
I design cohesive visual languages that scale across touchpoints. Typography, layout, colour, motion, and imagery are treated as one connected system, not isolated decisions.
Strategic Clarity
Design is about persuasion. I focus on making ideas legible, compelling, and easy to buy into — for audiences, clients, investors, and internal teams.
What I Do
Concept & Worldbuilding
Developing original brand worlds, visual concepts, and cultural narratives that define how ideas show up in the world.
Campaign Art Direction
Shaping the look, tone, and execution of campaigns across digital, film, and editorial touchpoints.
Decks & Presentations
Designing clear, persuasive decks for pitches, launches, and strategic moments